What did you want to find out at the start of your project?
How we could use data-informed insights to improve the user experience of our Resource Hub.
What did you actually do?
Implemented better data tracking to understand traffic acquisition to the Resource Hub.
What was the most difficult thing you found?
We struggled with trying to tangle with Google Analytics to answer the questions we were trying to ask, and then trying to understand what improvements we could make.
What surprised you?
A granular look at traffic to our Resource Hub showed a much wider reach of our content than anticipated. The effective choices we made in site design greatly supported visitors in finding our content.
What is next for you and/or your organization?
We plan to continue adding more resources and promoting the Resource Hub in our ongoing communications. We hope to be able to create a “related” or “suggested” resource linking to support users in finding additional resources related to ones they are accessing.
What 3 quick takeaways would you give to help future participants/your current fellow participants?
Remain flexible, ask plenty of questions, and consider how you’ll communicate and implement your learnings.