Reeling it In

City of Hamilton/Fieldcote Museum

What did you want to find out at the start of your project?

We wanted to learn how to create reels and other content for Instagram & Facebook

What did you actually do?

My team of three, myself & two others did learn the process from idea, to final product

What was the most difficult thing you found?

Because the three of us were all working at three separate museums operated by the City of Hamilton, we discovered that finding the same time available was challenging, especially as we approached the Christmas season, when all Historic House Museums become incredibly busy.

What surprised you?

That the process to create a 40 second reel took many hours of planning but needed only 20 minutes to literally shoot.

What is next for you and/or your organization?

This was a 6 reel project, so the work to create/plan the reels is done, now just finding time to film them

What 3 quick takeaways would you give to help future participants/your current fellow participants?

1. Look at your Museum calendar to see when you will be needed and plan your project work accordingly.
2. Don’t be afraid to ask for advice or ask for clarification of how a process works/needs to be applied.
3. Be inspired by other presentations current or past and ask how you can adapt your vision to include that inspiration.