What did you want to find out at the start of your project?
What content is successful with our audiences, so we can develop content and delivery that is tailored to our audiences.
What did you actually do?
Dove into Google Analytics, GA4 set-up and connect to site GA4 and YouTube Dashboard training/set-up Training & 1:1 sessions and discussions (aka Mentorship).
What was the most difficult thing you found?
Challenge: Identify metrics that will help us establish segment our audience by motivation.
What surprised you?
How many people we serve and their broad geography.
What is next for you and/or your organization?
Refine Google Report and reporting, Audience Segments, and Survey.
What 3 quick takeaways would you give to help future participants/your current fellow participants?
Take the time to pause Its OK that its always changing: focus on what works today Spend the time to understand it and work with your online challenges.